About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (hybrid)
Position Summary
ANA is seeking a senior executive to lead our Strategic Partner program and a la carte conference sponsorships. This position is equal parts relationship management and business development. A key responsibility is managing ANA’s Strategic Partner program and assisting with other programs such as our Thought Leader Partners, Data Tech Measurement Partners, B2B Partners, and Brand Partners. ANA’s core principle with partners is to provide mutually beneficial opportunities, leading to long-term relationships, to help partners engage with members while providing members with meaningful content and learning from partners.
A la carte sponsorship sales for ANA’s national industry conferences is also an important responsibility. Those conferences include Advertising Financial Management, AI and Technology, Brand Masters, B2B, Data, Digital & Social Media, In-House, Media, Measurement, Multicultural Marketing, and, of course, the Masters of Marketing. This position will supervise a direct report whose day-to-day focus is on a la carte conference sponsorship sales.
We are looking for an “insider” sales professional who already has strong relationships within the industry. The individual must be service oriented and help provide a “red carpet” experience to partners. In addition, creative thinking is a desired attribute to bring new ideas and identify new opportunities for both ANA and our partners.
Other responsibilities include:
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