Position: Paid Search Manager
As a Paid Search Manager, you will be responsible for overseeing and managing all aspects of paid search campaigns to drive online traffic and achieve business goals. You will play a key role in optimizing digital marketing strategies for a variety of clients, driving measurable results across multiple channels, including paid search, social media, SEO, email marketing, and creative services. This role combines account management with paid search expertise, allowing you to drive client success while executing paid advertising strategies. You will work closely with internal teams such as channel experts, creative teams, and analytics to ensure client goals align with business objectives.
What You'll Do:
Client Account Management:
Manage 6-8 client accounts, acting as the main point of contact for their digital marketing efforts, including paid search, social media, SEO, and creative services.
Build strong, lasting client relationships, ensuring their objectives are met while offering proactive solutions to enhance account performance.
Paid Search Campaigns:
Design, implement, monitor, and optimize PPC campaigns across platforms like Google, Bing, Amazon, YouTube, and more.
Track key metrics such as ROI and ROAS, providing clients with insights and recommendations for improvement.
Strategy Development & Collaboration:
Partner with internal teams to develop tailored marketing strategies for each client, addressing their unique business needs and goals.
Perform competitive analysis and offer innovative strategies to enhance both current and potential client accounts.
Budget and Timeline Management:
Oversee client budgets, timelines, and deliverables, ensuring campaigns are executed on time and within the scope.
Lead quarterly and yearly business reviews with clients, maintaining client satisfaction and ensuring retention.
What You Bring:
Experience:
A minimum of 2 years of experience managing digital ad campaigns on platforms such as Amazon, Google, and Bing, with a proven track record in e-commerce.
Skills:
Excellent account management skills, preferably gained within an agency environment.
Proficiency in Microsoft Office Suite; experience with Adobe Creative Suite is a bonus.
Strong communication, interpersonal, and project management skills, with a focus on nurturing long-term client relationships.
Additional Requirements:
Demonstrated ability to work efficiently in a fast-paced, deadline-driven environment, with exceptional attention to detail.
A creative mindset and experience in developing innovative ideas and strategies.
Familiarity with tools such as Marin, Kenshoo, or Search360 is a plus.
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