Marketing Analyst Job at Hansen Recruiting, Grapevine, TX

Y3BHY0FiMmtrRGd4aHlDTkcxTTJxL21iVFE9PQ==
  • Hansen Recruiting
  • Grapevine, TX

Job Description

Marketing Analyst (data analyst)
On-site 4 days a week in the Grapevine/Trophy Club area - Remote option is not available

We are looking for a talented Marketing Analyst to drive marketing strategies by analyzing and interpreting data to uncover insights and trends for our client. The focus of this role is to improve the overall marketing performance, enhance customer targeting (using SFMC), and optimize marketing campaigns.

 

Key Responsibilities:

  • Analyze and interpret marketing data to uncover insights and trends that inform marketing strategies and business decisions. Monitor and forecast key marketing and sales metrics/performance indicators
  • Utilize Salesforce Marketing Cloud to segment consumer data and analyze user behavior patterns and conversion timelines.
  • Analyze marketing trends - consumer behavior - and campaign performance
  • Market research - conducting primary and secondary research to gather market intelligence
  • Monitor and analyze campaign performance providing insights to improve ROI
  • Leverage Google Analytics and Google Tag Manager to track and report on campaign performance and audience engagement.
  • Develop dashboards and visualizations using Tableau and Power BI to communicate insights and recommendations to key stakeholders.
  • Collaborate with cross-functional teams to align on marketing objectives and support data-driven initiatives. 
  • Provide actionable insights to refine targeting, improve customer acquisition, and enhance overall marketing ROI.

Requirements:

  • 3-8 years experience in marketing analytics/data reporting
  • Strong experience with Salesforce Marketing Cloud, specifically in segmenting data and analyzing user behavior.
  • Proficiency in Google Analytics (GA4). Google Tag Manager, semrush
  • Expert in Excel
  • Highly preferred experience with Tableau. Power BI, Looker, SQL, CRMA 
  • Strong analytical and problem-solving skills with a keen attention to detail.
  • Comfortable collaborating with other teams such as Sales, IT, Product - as you will be the SME
  • Self-starter

Job Tags

Similar Jobs

Mayo Clinic

Research Assistant Job at Mayo Clinic

 ...Responsibilities Performs various support functions in research laboratory using proper procedures to avoid the risk of laboratory...  ...needed basis/No defined FTE) for one year from start date. Weekend Schedule None International Assignment No Site Description... 

TheIncLab

Systems Engineer Job at TheIncLab

 ...demonstrations and customer engagements. Requirements Clearance Requirements Applicants must be a U.S. Citizen and be able...  ...receive a TS Clearance. An active TS Clearance or active Secret Clearance with the ability to obtain a TS is preferred. Required... 

Wipro

Technical Lead Technical Lead Job at Wipro

 ...reviews Experience~ Technical Experience : Minimum 5 years of experience in the below: o Big Data Technologies eg Hadoop, Hive, spark, scala etc o Experience in Glue data pipelines in projects o Understanding of data governance nuances and... 

K.A. Recruiting, Inc.

Clinical Laboratory Scientist or Medical Laboratory Technician Job at K.A. Recruiting, Inc.

MEDICAL LABORATORY PROFESSIONALS SOUGHT ON ARIZONA/CALIFORNIA BORDER full time, permanent position extremely competitive pay excellent benefits multiple departments available low cost of living area year round sunshine great location situated halfway between Phoenix... 

Henner Tank Lines

Class A Local Tanker Drivers Job Job at Henner Tank Lines

Class A Local Tanker Drivers JobRequirements:Two years of verifiable Class-A driving experienceA current tanker and haz-mat endorsementsA valid TWIC cardA current Medical CertificatePass a DOT Drug TestMust be able to drive for up to 10 hours...