Director of Interactive Marketing - iGaming Job at Van Kaizen Ltd, Pennsylvania

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  • Van Kaizen Ltd
  • Pennsylvania

Job Description

Join our client, a prominent player in the iGaming industry, as the Director of Interactive Marketing. In this hybrid role, you will lead the strategy to enhance user acquisition and retention, ensuring a dynamic user experience across all marketing channels.

Your mission will be to craft and implement a high-impact marketing strategy, oversee cross-functional teams, and drive the entire user journey from initial attraction to long-term engagement. You will collaborate closely with leadership teams to integrate marketing initiatives seamlessly with broader business objectives, ensuring that our client's offerings remain competitive and innovative.

Key Responsibilities:

  • Lead cross-functional teams focused on user acquisition, retention marketing, and social media.
  • Drive execution of growth initiatives and manage revenue funnel strategies.
  • Establish performance metrics to track and communicate business growth goals.
  • Identify optimization opportunities within the user journey.
  • Provide impactful market feedback and support product development initiatives.

Requirements:

  • Minimum of 5 years in iGaming or sports betting marketing or strategy roles.
  • Demonstrated experience in developing and executing revenue growth strategies.
  • Exceptional analytical, communication, and teamwork skills.
  • Bachelor's degree in Business, Marketing, or related field; MBA preferred.

Next Steps

Do you want to leading the marketing strategy and vision for a leading in the iGaming space? Send your CV, along with your resume, and let's chat! 

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