It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Position Summary:
As a Copywriter for Integrated Campaigns, you are an elite level marketer. You’ve worked at great agencies or companies where you’ve worked on top brands producing content that is noticed by our industry and your peers.
You will first and foremost understand the full funnel journey of your target persona. You will understand the role of the awareness, discovery, consideration level content all the way through post purchase. And you will create compelling, content that engages them at every stage.
Working closely with brand strategists, campaign managers, and design teams, you'll produce conceptual campaigns and content for a variety of channels, as well as the digital ads, email marketing, and at times landing pages, social media and blogs. Your writing will inspire action, convey our value proposition, and amplify ServiceNow's leadership in the digital transformation space.
Key Responsibilities:
Develop engaging, full-funnel campaigns and content tailored to specific personas, industries, and business challenges.
Collaborate with cross-functional teams to translate program strategies into clear, impactful messaging.
Write, film, edit, and optimize content for multiple formats and channels, including:
Digital ads (video, display, social media).
Thought leadership articles, blogs, and whitepapers.
Ensure all content aligns with ServiceNow’s brand voice, tone, and messaging guidelines.
Partner with performance marketing teams to A/B test content and iterate based on data insights.
Stay current on industry trends, audience behavior, and best practices in content marketing.
Type of degree and place you got it is not important, you’ve trained on the job at or on great brands.
8+ years of professional copywriting experience, ideally in B2B tech or SaaS environments.
A strong portfolio showcasing elite level integrated campaign work, with examples of full-funnel content and persona-driven storytelling.
Exceptional storytelling skills with the ability to translate complex ideas into clear, engaging messages.
Strong collaboration skills and the ability to roll with change
Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $105,000 - $155,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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